Marketing And Advertising

Paraguay judge approves extradition of soccer official Leoz

Nov 16, 2017

A judge in Paraguay has approved the extradition of Nicolas Leoz, the former president of South America's soccer confederation and one of those charged in a corruption scandal being investigated by the U.S. Justice Department

Toyota tops Consumer Reports' auto reliability rankings

Oct 19, 2017

Toyota takes the lead while Cadillac tumbles in Consumer Reports' auto reliability rankings

'Murder insurance' or protection in self-defense cases?

Oct 19, 2017

The NRA's insurance for gun owners involved in self-defense cases is under fire

Facebook's Sandberg favors release of Russia-linked ads

Oct 12, 2017

Facebook's chief operating officer, Sheryl Sandberg, says the ads linked to Russia trying to influence the US election should 'absolutely' be released to the public.

Facebook begins 'human review' of potentially sensitive ads

Oct 7, 2017

Facebook says it will begin manually reviewing advertisements that target certain groups and address politics, religion, ethnicity and social issues

Utah apparel company sues L.L. Bean over trademark dispute

Oct 6, 2017

A Utah clothing company has filed a lawsuit against L.L. Bean, saying the Maine-based company's latest ad campaign is a trademark violation

For Adidas and rivals, sponsorships are good business

Oct 4, 2017

Multi-million dollar sponsorship deals of the kind between Adidas and the University of Louisville are not just efforts to burnish the image of sports gear makers but cost-efficient ways to increase sales

Why Facebook keeps stepping in it

Sep 28, 2017

Why Facebook keeps stepping in it

Senate bill would make online political ads more transparent

Sep 22, 2017

Legislation floated by two Democratic senators would enhance transparency for online political ads, requiring social media companies like Facebook and Twitter to keep a public file of election ads and communications

Gatorade pays California $300K, settles anti-water complaint

Sep 22, 2017

California's attorney general has reached a $300,000 settlement with Gatorade over allegations the company made "anti-water" statements in a cellphone video game

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