Marketing And Advertising

LA Olympics campaign gets lots of likes - from Pakistan

Apr 4, 2017

More than a million Facebook users like the idea of hosting the 2024 Olympic Games in Los Angeles

Agreement bars ad firm from targeting women entering clinics

Apr 4, 2017

Attorney General Maura Healey says a settlement with a digital advertising company bars the firm from targeting anti-abortion messages toward women entering reproductive health facilities in Massachusetts

More big brands pull ads from YouTube in widening boycott

Mar 24, 2017

An advertising boycott of YouTube is broadening in a sign of the skepticism surrounding Google's promise to prevent marketing campaigns from appearing alongside repugnant videos

In new recruitment ads Marines shown as good citizens

Mar 17, 2017

Marine Corps rolls out new recruitment ad campaign aimed at attracting millennials by showing members of the military's smallest branch as both warriors and good citizens

Gigi Hadid photographs boyfriend Zayn Malik for Versace

Mar 8, 2017

Zayn Malik is starring in an ad campaign photographed by his girlfriend, Gigi Hadid

YSL ad triggers sexism outcry as Chanel rockets to space

Mar 7, 2017

Chanel has rocketed into space at Paris Fashion Week in an interstellar-themed show spectacular that saw designer Karl Lagerfeld reach for the stars _ and a star-filled front row

Click for candy: How online retailers boost impulse buys

Mar 2, 2017

Packaged food makers are trying to adapt their selling strategies as more people do their grocery shopping online

Shoot melons, kill bugs: How businesses make creative videos

Mar 1, 2017

A series of melons going splat in slow motion

Audi, Porsche are tops in Consumer Reports' annual rankings

Feb 28, 2017

Audi, Porsche, BMW and Lexus are the best-performing brands in Consumer Reports' annual rankings, but lower-priced options aren't far behind

Plight of company towns: finding a new identity

Feb 23, 2017

Company towns like Peoria, Illinois, have long relied on major employers to provide generations of locals with jobs and give the cities their central identity

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