Marketing And Advertising

The Latest: Ohio State says it's reviewing licensing lawsuit

Jul 14, 2017

Ohio State's athletic director says a review is underway of an antitrust lawsuit against the university alleging the improper use of former football players' images in a marketing campaign

Feeling insulted, Mexican to market 'Trump' toilet paper

May 31, 2017

A Mexican businessman offended by President Donald Trump's insults to his countrymen is seizing on a possible oversight in the magnate's branding plans by introducing 'Trump' toilet paper

IndyCar braces for change, promotes younger drivers

May 26, 2017

With former Indianapolis 500 champions Helio Castroneves and Tony Kanaan in the twilight of their racing careers and possibly driving their final IndyCar season, the open-wheel series is on the verge of a fairly significant shift

Correction: TV-Fox News-Hannity story

May 25, 2017

Correction: TV-Fox News-Hannity story

What Twitter's privacy changes mean for you

May 18, 2017

Twitter's new privacy policy suggests ambitions of becoming more like Facebook _ more tracking of users and more targeting of ads to rake in more money

Drug cheat Ben Johnson features in sports betting ad

May 16, 2017

Australian sports betting agency criticized for feature Ben Johnson in advertising campaign

Conservative group's health care ads target GOP moderates

Apr 10, 2017

The conservative Club for Growth says it is launching TV spots pressing moderate Republican lawmakers to support the party's languishing health care overhaul effort

Germany: Opel sale to French automaker opportunity for both

Apr 5, 2017

German Economy Minister Brigitte Zypries and other officials have met with the head of automaker PSA Group and union representatives to go over details of the French company's acquisition of General Motors' European brand Adam Opel AG

LA Olympics campaign gets lots of likes - from Pakistan

Apr 4, 2017

More than a million Facebook users like the idea of hosting the 2024 Olympic Games in Los Angeles

Agreement bars ad firm from targeting women entering clinics

Apr 4, 2017

Attorney General Maura Healey says a settlement with a digital advertising company bars the firm from targeting anti-abortion messages toward women entering reproductive health facilities in Massachusetts

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