Marketing And Advertising

YSL ad triggers sexism outcry as Chanel rockets to space

Mar 7, 2017

Chanel has rocketed into space at Paris Fashion Week in an interstellar-themed show spectacular that saw designer Karl Lagerfeld reach for the stars _ and a star-filled front row

Click for candy: How online retailers boost impulse buys

Mar 2, 2017

Packaged food makers are trying to adapt their selling strategies as more people do their grocery shopping online

Shoot melons, kill bugs: How businesses make creative videos

Mar 1, 2017

A series of melons going splat in slow motion

Audi, Porsche are tops in Consumer Reports' annual rankings

Feb 28, 2017

Audi, Porsche, BMW and Lexus are the best-performing brands in Consumer Reports' annual rankings, but lower-priced options aren't far behind

Plight of company towns: finding a new identity

Feb 23, 2017

Company towns like Peoria, Illinois, have long relied on major employers to provide generations of locals with jobs and give the cities their central identity

Auto workers union preparing 'Buy American' ad campaign

Feb 16, 2017

The United Auto Workers union is preparing an ad campaign that urges people to buy U.S.-made cars and trucks as it tries to tap into President Donald Trump's efforts to rebuild the country's manufacturing sector

House Oversight chairman calls White House aide's promotion of Ivanka Trump brand 'clearly over the line, unacceptable'

Feb 9, 2017

House Oversight chairman calls White House aide's promotion of Ivanka Trump brand 'clearly over the line, unacceptable'

Really? Shuttering online brothel could hurt law enforcement

Feb 8, 2017

Law enforcement experts and sex worker advocates say shutting down what prosecutors call an online brothel could have unintended consequences

Documents show Melania Trump still involved in branding

Feb 8, 2017

First lady Melania Trump expected to develop "multi-million dollar business relationships" tied to her turn in the White House, according to a lawsuit she filed

Gas pump advertising campaign targets Indiana fuel tax hike

Feb 6, 2017

Ads opposing a Republican plan to use higher fuel taxes to pay for infrastructure repairs will soon adorn gas pumps across Indiana

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