Becoming a Speaker Isn’t All It’s Cracked Up to Be

Craig Campbell has built up his brand through speaking engagements but now he reveals that there is a big downside to building a personal brand and it isn’t always the right thing to do.

June 12, 2019 / / —

Building a personal brand is almost expected in most industries now. There are lots of ways to build a personal brand including social media, corporate networking events and speaking at conferences and other events. However, while the benefits of personal branding are often highlighted, the potential disadvantages are rarely spoken about.

Craig Campbell has spent the last few years building up his own personal brand by speaking at digital marketing conferences. Speaking engagements have had a remarkable impact on Craig’s business and, as he says, “99.5% of the time, it’s all positive.” Conferences offer up lots of business opportunities, chances to create new contacts and build a bigger social following. Furthermore, exposure within the industry builds brand recognisability, even if that brand is a person.

However, in building his personal brand, Craig has also become a target for abuse. While the cases may be outweighed by the positive impact of his brand building activities, the extremity of the threats levelled against him has persuaded him to caution others against going down the same route.

“In recent years, I’ve become a target to trolls as many other speakers have too,” Craig said. “People have emailed me to say that if I speak again, I will get my throat cut and so will my family. But the threats aren’t just online. People have come up to me throwing punches at myself and my pregnant wife.”

Though Craig has benefitted from building his personal brand, he believes that it is important to highlight the risks involved as many people go into brand building blind. He believes that people should know that they may be targeted online before they decide to promote themselves as a brand so that should any negative activity take place, they can be prepared. Equally, an understanding of the risks involved may give people the knowledge they need to decide that building a personal brand is not the best route for them.

For more information about Craig Campbell, please contact him on 07397850511, or email Please address any postal queries to Unit 1, 43 Hepburn RoadHillingtonGlasgowG52 4RJ and check out their website for all the information you need.

Contact Info:
Name: Craig Campbell
Email: Send Email
Organization: Craig Campbell SEO
Address: Unit 1, 43 Hepburn Road, Hillington, Glasgow, G52 4RJ
Phone: 07397850511


Release ID: 523336

Latest News

Massive South American blackout, 44 million without power

Jun 16, 2019

BUENOS AIRES, Argentina — A massive blackout left more than 44 million people without electricity in Argentina and Uruguay on Sunday after an unexplained failure in the neighboring countries' interconnected power grid. Authorities were working frantically to restore power but only about a half a million in Argentina had electricity back by early afternoon. Voters cast ballots by the light of cell phones in gubernatorial elections in Argentina. Public transportation halted, shops closed and patients dependent on home medical equipment were urged to go to hospitals with generators. "I was just on my way to eat with a friend, but...

The Latest: Damaged oil tanker arrives off UAE coast

Jun 16, 2019

DUBAI, United Arab Emirates — The Latest on developments in the Persian Gulf (all times local): 10:45 a.m. The Norwegian-owned oil tanker Front Altair, which caught fire after being apparently attacked last week in the Gulf of Oman, has arrived off the coast of the United Arab Emirates. The ship's position was some 20 miles off the coast of the Emirati port city of Khorfakkan on Sunday. The Front Altair caught fire after the attack Thursday, sending a thick cloud of black smoke visible even by satellite from space. On Saturday, Associated Press journalists saw the crew members of Front...

Paraguayan NGO distributes free marijuana seeds

Jun 16, 2019

ASUNCION, Paraguay — A nongovernmental organization in Paraguay is distributing free marijuana seeds so that mothers of chronically ill patients can produce CBD oil at home. The distribution effort by Mama Cultiva at a public square in Asuncion on Saturday was also intended to pressure the government of President Mario Abdo Benítez to authorize home cultivation of the plant. Former President Horacio Cartes enacted a medicinal cannabis law in 2018, but it has not taken effect because the health ministry has not issued regulations. Activist Rebeca Soilán said: "We are not pessimistic, but the current government is delaying regulation while...

The Latest: Arab League chief tells Iranians to 'be careful'

Jun 16, 2019

DUBAI, United Arab Emirates — The Latest on Mideast developments amid rising tensions in the Persian Gulf region (all times local): 11:45 p.m. The head of the Arab League is calling on the Iranians to "be careful and reverse course." Secretary General Ahmed Aboul Gheit noted after meeting with U.N. Secretary-General Antonio Guterres at U.N. headquarters in New York on Friday that there are conflicting reports about how Thursday's tanker incidents occurred. "We believe that responsibilities need to be clearly defined," he said. "The facts will be revealed, I am sure, it's only a matter of time." The U.S. says...

Trump blames Iran for tanker attacks but calls for talks

Jun 16, 2019

WASHINGTON — President Donald Trump has blamed Iran for attacks on oil tankers near the strategic Strait of Hormuz, but he also held out hope that implicit U.S. threats to use force will yield talks with the Islamic Republic as the Pentagon considers beefing up defenses in the Persian Gulf area. A day after explosions blew holes in two oil tankers just outside Iran's territorial waters, rattling international oil markets, the administration seemed caught between pressure to punish Iran and reassure Washington's Gulf Arab allies without drawing the U.S. closer to war. "Iran did it," Trump said Friday on Fox...


Deck Biz is an intelligent platform providing international and regional business news updates. You won’t get these insights elsewhere other than Deck Biz.

Contact us: