Becoming a Speaker Isn’t All It’s Cracked Up to Be

Craig Campbell has built up his brand through speaking engagements but now he reveals that there is a big downside to building a personal brand and it isn’t always the right thing to do.

June 12, 2019 / / —

Building a personal brand is almost expected in most industries now. There are lots of ways to build a personal brand including social media, corporate networking events and speaking at conferences and other events. However, while the benefits of personal branding are often highlighted, the potential disadvantages are rarely spoken about.

Craig Campbell has spent the last few years building up his own personal brand by speaking at digital marketing conferences. Speaking engagements have had a remarkable impact on Craig’s business and, as he says, “99.5% of the time, it’s all positive.” Conferences offer up lots of business opportunities, chances to create new contacts and build a bigger social following. Furthermore, exposure within the industry builds brand recognisability, even if that brand is a person.

However, in building his personal brand, Craig has also become a target for abuse. While the cases may be outweighed by the positive impact of his brand building activities, the extremity of the threats levelled against him has persuaded him to caution others against going down the same route.

“In recent years, I’ve become a target to trolls as many other speakers have too,” Craig said. “People have emailed me to say that if I speak again, I will get my throat cut and so will my family. But the threats aren’t just online. People have come up to me throwing punches at myself and my pregnant wife.”

Though Craig has benefitted from building his personal brand, he believes that it is important to highlight the risks involved as many people go into brand building blind. He believes that people should know that they may be targeted online before they decide to promote themselves as a brand so that should any negative activity take place, they can be prepared. Equally, an understanding of the risks involved may give people the knowledge they need to decide that building a personal brand is not the best route for them.

For more information about Craig Campbell, please contact him on 07397850511, or email craig@craigcampbellseo.co.uk. Please address any postal queries to Unit 1, 43 Hepburn RoadHillingtonGlasgowG52 4RJ and check out their website www.craigcampbellseo.co.uk for all the information you need.

Contact Info:
Name: Craig Campbell
Email: Send Email
Organization: Craig Campbell SEO
Address: Unit 1, 43 Hepburn Road, Hillington, Glasgow, G52 4RJ
Phone: 07397850511
Website: http://www.craigcampbellseo.co.uk

Source:

Release ID: 523336

Latest News

Putin engineers shakeup that could keep him in power longer

Jul 11, 2020

MOSCOW — President Vladimir Putin engineered a surprise shakeup of Russia's leadership Wednesday, proposing changes to the constitution that could keep him in power well past the end of his term in 2024. Prime Minister Dmitry Medvedev resigned his post after Putin announced the proposed constitutional amendments. Putin kept his longtime ally in the Kremlin's leadership structure, appointing him to the newly created post of deputy head of the presidential Security Council. The shakeup sent shock waves through Russia's political elites who were left pondering what Putin's intentions were and speculating about future Cabinet appointments. Putin’s proposed constitutional reforms, announced...

Sultan Qaboos bin Said, who modernized Oman, dies at 79

Jul 11, 2020

DUBAI, United Arab Emirates — Oman’s Sultan Qaboos bin Said, the Mideast's longest-ruling monarch who seized power in a 1970 palace coup and pulled his Arabian sultanate into modernity while carefully balancing diplomatic ties between adversaries Iran and the U.S., has died. He was 79. The British-educated, reclusive sultan reformed a nation that was home to only three schools and harsh laws banning electricity, radios, eyeglasses and even umbrellas when he took the throne. Under his reign, Oman became known as a welcoming tourist destination and a key Mideast interlocutor, helping the U.S. free captives in Iran and Yemen and...

On streets of Tehran, relief for now at no wider conflict

Jul 11, 2020

TEHRAN, Iran — Iranian newspapers proclaimed the country's attack on U.S. forces in Iraq to be "a dark night for Americans," and Washington's "first admission of failure in history." On the bustling streets of Tehran, however, there was relief Thursday that neither side appeared primed for war. “War is not something like the ‘Call of Duty’ game," said Dara Shojaei, a 23-year-old architecture student. “It's not a game you can play to win. There's no winner.” But with the relief came some mixed feelings about how far Iran should go to avenge the killing of Revolutionary Guard Gen. Qassem Soleiman,...

Stocks rise as China confirms trade deal signing next week

Jul 11, 2020

NEW YORK — U.S stocks climbed in morning trading on Thursday as investors cheered confirmation from China that its top trade official will head to Washington next week to sign a preliminary trade deal. The “Phase 1” accord is the opening step on a possible path toward a broader agreement between the nations. President Donald Trump has said he will travel to Beijing after the initial signing to start the second stage of talks. Every major index is on track for a record as Wall Street distances itself from a bout of anxiety over the last week because of tensions...

Soleimani, a general who became Iran icon by targeting US

Jul 11, 2020

TEHRAN, Iran — For Iranians whose icons since the Islamic Revolution have been stern-faced clergy, Maj. Gen. Qassem Soleimani widely represented a figure of national resilience in the face of four decades of U.S. pressure. For the U.S. and Israel, he was a shadowy figure in command of Iran's proxy forces, responsible for fighters in Syria backing President Bashar Assad and for the deaths of American troops in Iraq. Solemani survived the horror of Iran’s long war in the 1980s with Iraq to take control of the Revolutionary Guard’s elite Quds Force, responsible for the Islamic Republic’s foreign campaigns. Relatively...

Search

Deck Biz is an intelligent platform providing international and regional business news updates. You won’t get these insights elsewhere other than Deck Biz.

Contact us: sales@deckbiz.com