Boris Mizhen Delivers Social Media Tips to Marketers at Yearly Summit

We are only a few years away from making websites as we know them completely obsolete.

New York, NY - February 13, 2018 /MarketersMedia/ —

Boris Mizhen, property developer and well-known marketing expert, has been invited to the Social Media Strategies Summit this year in Las Vegas to offer up some of his best solutions for the marketing community as the industry dives head-first into the world of online media and digital engagement. The event is invaluable in gaining fresh perspectives and new ideas on the latest advances in the digital marketing landscape. Boris Mizhen has long been a believer in leveraging the latest technology to push brand awareness and marketing. He recently noted that 2015 was the first year that Internet traffic on mobile phones and tablets outpaced the growth of traffic on desktop and laptop machines, making social media a legitimate marketing option. Mizhen also indicates that video advertisements on platforms like Facebook and Snapchat are making clear headway in the marketing realm and users seem to respond to these online ads. Facebook, in particular, is valuable for these marketing efforts, as it’s the single most popular app among smartphone users.

Mizhen takes an interest in the advent of products such as the Apple Watch and other wearable tech that is currently in development and close to market phase. “Optimizing wearable technology to advertiser’s needs is encouraging firms to be creative with how to achieve their targets. Next year will definitely bring some of the most experimental new methods as to how companies get people to interact with adverts or messages,” says Boris Mizhen. He has recently discussed a coming trend toward ‘app indexing’, noting that for mobile users, “an app can do everything that a desktop site can. We are only a few years away from making websites as we know them completely obsolete. Current online patterns are bound to change, making 2016 pivotal in how businesses tackle this issue.” Boris Mizhen foresees a move toward sponsored content, with organizations paying to promote a third-party product or service.

The Social Media Strategies Summit is a perfect fit for Mizhen, as it will delve into areas such as analytics, Twitter, mobile marketing, and social enterprise. The workshops will cover an array of topics including video marketing tactics for social media, cross-channel branding appealing to users on different online outlets, ways to get the most out of content marketing, and brand reputation management. Speakers will include Cisco Editorial Producer Stephanie Ellen Chan; Time, Inc. Director of Creative Strategy Melanie Deziel; Mattel brand marketer Lisa Perez; U-Haul Social Media Manager Ken Schneider; MGM Resorts International VP of Social Media and Content Strategy Beverly Jackson; and Honigman Media CEO Brian Honigman.

Boris Mizhen is a leading New York City-based real estate developer and online marketing expert. His career in real estate was achieved when he demonstrated to be one of the most innovative online marketers in the world. Mizhen owns and manages dozens of successful properties across the North Eastern United States and is continuously looking for new ways to advance the workings of the real estate industry. His passion for buying and improving housing for people of differing economic backgrounds parallels his love for charitable work, including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline, whose festival they have acted as the primary sponsors for a decade.

Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com

Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen

Boris Mizhen - Facebook: https://www.facebook.com/bmizhen

Contact Info:
Name: BMN
Email: boris@borismizhennews.com
Organization: BorisMizhenNews.com

Source URL: https://marketersmedia.com/boris-mizhen-delivers-social-media-tips-to-marketers-at-yearly-summit/300337

For more information, please visit http://borismizhennews.com

Source: MarketersMedia

Release ID: 300337

Latest News

Thrilling final may have redeemed dull Olympic tournament

Feb 25, 2018

GANGNEUNG, South Korea — This was an Olympic men's hockey tournament played without NHL stars, to mostly half-empty arenas and with tepid interest in North America and in a host country still getting to know the sport. Until the final, perhaps. When the Russians beat Germany 4-3 in an overtime thriller Sunday to win the gold medal, they did so in an almost-full Gangneung Hockey Centre amid an atmosphere that built with the tension of the back-and-forth game. Such an entertaining final may have at least redeemed a men's tournament that was overshadowed for some by the political overtones of...

UK Labour Party pressures its leader to change Brexit stance

Feb 25, 2018

LONDON — British Labour Party leader Jeremy Corbyn is facing increasing pressure to change the party's Brexit stance ahead of a key speech on Britain's plan to leave the European Union. More than 80 senior Labour Party figures signed a statement published Sunday in The Observer calling for Britain to remain in the EU's single market and the customs union after Brexit. The letter states that Britain's economy would be so damaged by leaving the EU that Labour would be unable to carry out its reforms if it comes to power. It says: "For the sake of building a better...

Abu Dhabi hosts international trade show of military drones

Feb 25, 2018

ABU DHABI, United Arab Emirates — The United Arab Emirates is hosting a stand-alone trade show featuring military drones, showing the power these weapons have across the Middle East. The Unmanned Systems Exhibition & Conference is being held in Abu Dhabi, the capital of the UAE. Top UAE officials, including Abu Dhabi's powerful crown prince, Mohammed bin Zayed Al Nahyan, were on hand for the event, which opened on Sunday. Among the top companies in attendance was General Atomics, a San Diego-based defense contractor known for its Predator drones. The UAE previously purchased some $200 million worth of surveillance-only Predator...

NRA, Florida face backlash after latest school shooting

Feb 25, 2018

NEW YORK — The National Rifle Association, and now the State of Florida, faced a growing backlash Saturday as companies cut ties to the gun industry following the latest school massacre, and student survivors called for tourism boycotts of their home state until gun control measures are enacted. The latest companies to end their ties with the NRA were Delta and United Airlines, two of the three largest U.S.-based airlines. Corporate ties to the NRA aren't the only elements undergoing scrutiny after a shooting at Marjory Stoneman Douglas High School in Parkland, Florida, that left 17 dead on Valentine's Day....

Tokyo returns with Summer Games with something new to prove

Feb 25, 2018

PYEONGCHANG, South Korea — Tokyo used its famous 1964 Olympics to show off a miraculous recovery from defeat in World War II. Japan was back after just 19 years with high-speed trains, geeky gadgets, and dazzling efficiency. Tokyo's back again with the 2020 Summer Olympics, this time with something different to prove. This time the Japanese capital wants to remind the rest of the world that China and South Korea haven't left behind the first economic powerhouse in East Asia. They will use the games to showcase a clean, safe, and innovative city; an urban maze of nightlife, shopping, and...

Search

Deck Biz is an intelligent platform providing international and regional business news updates. You won’t get these insights elsewhere other than Deck Biz.

Contact us: sales@deckbiz.com