IC Media Direct Predicts Simpler Advertising Techniques in 2018

The rise in adblocker software saw a large increase of native advertising among websites and publications.

New York, NY - April 16, 2018 /MarketersMedia/ —

Public relations firm, IC Media Direct, believes the future of digital advertising in the coming year will actually be more familiar to most than ever before. In fact, IC Media Direct leaders believe this year many advertisers will revert to more conventional methods of advertising. Recent adaptations to online methods have changed how marketers shape the future marketing landscape and have major effects on companies who work to get their brand message across through conventional methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content. See your Online Reputation Report now by visiting http://www.icmediadirect.com

The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect - Online Reputation Management & Reviews: http://icmediadirectreviews.com

Contact Info:
Name: ICMD
Email: pr@icmediadirect.com
Organization: ICMediaDirect.com

Source URL: https://marketersmedia.com/ic-media-direct-predicts-simpler-advertising-techniques-in-2018/331575

For more information, please visit http://www.ICMediaDirect.com

Source: MarketersMedia

Release ID: 331575

Latest News

Stop Brexit? UK's Labour party mulls backing new referendum

Sep 23, 2018

LIVERPOOL, England — Britain's Labour Party may hold the fate of Brexit in its hands — if only it can decide what to do. With the U.K. and the European Union at an impasse in divorce talks, many Labour members think the left-of-center opposition party has the power — and a duty — to force a new referendum that could reverse Britain's decision to leave the 28-nation bloc. Labour leader Jeremy Corbyn has long opposed that idea, and a showdown on the issue looms at the party's annual conference, which starts Sunday in the port city of Liverpool. As delegates...

As aid checks go out, farmers worry bailout won't be enough

Sep 23, 2018

WASHINGTON — Farmers across the United States will soon begin receiving government checks as part of a billion-dollar bailout to buoy growers experiencing financial strain from President Donald Trump's trade disputes with China. But even those poised for big payouts worry it won't be enough. And while support for Trump is near unwavering in the heartland, some growers say that with the November election nearing, such disappointing aid outcomes could potentially affect their vote. "It's pretty obvious that the rural agriculture communities helped elect this administration, but the way things are going I believe farmers are going to have to...

Swiss reject bids to improve food quality, protect farmers

Sep 23, 2018

GENEVA — Swiss voters on Sunday roundly rejected two proposals aimed at protecting Swiss farmers and ensuring that food from both domestic and foreign producers is healthier, more environmentally sound and animal-friendly. Projections for public broadcaster SRF showed 62 percent of voters rejecting the "Fair-Food Initiative," which would have required the government to promote environmentally sound, animal-friendly and fairly produced food, and could have involved requiring Swiss inspectors to travel abroad to conduct compliance checks. A separate, though somewhat similar, "Food Sovereignty" proposal aimed to underpin farmers' salaries and ensure that imported food meets Swiss standards. That was on course...

Iran-backed militias accused of reign of fear in Iraqi Basra

Sep 23, 2018

BASRA, Iraq — Hajar Youssif was on her daily commute to work, staring at her phone and flicking through her Instagram account when she looked up to find herself in an unusual location. The taxi driver had turned into an alley. When she questioned the driver, he sped up. "I started to feel uneasy and knew that something bad was going to happen," said the 24-year-old office administrator, who had taken part in protests over lack of clean water, frequent power cuts and soaring unemployment in her hometown of Basra, Iraq's oil capital and main port. She yelled and tried...

Germany's Porsche says it won't produce new diesel models

Sep 23, 2018

BERLIN — Porsche's chief executive says the sports car maker won't produce any new diesel models in the wake of parent company Volkswagen's diesel emissions scandal. CEO Oliver Blume told Sunday's Bild am Sonntag newspaper that, although Porsche itself never developed and produced diesel engines, its image has suffered from the scandal that erupted in 2015. He was quoted as saying the company wants to concentrate on "what we can do particularly well," citing high-performance gasoline models, hybrids and starting next year electric cars. Blume added: "That also means that there will be no more diesels from Porsche in the...

Search

Deck Biz is an intelligent platform providing international and regional business news updates. You won’t get these insights elsewhere other than Deck Biz.

Contact us: sales@deckbiz.com