NYC launches new tourism campaign: True York City

NEW YORK — The tourism agency NYC & Company on Monday launched a new campaign called "True York City" designed to promote iconic attractions as well as unique experiences, neighborhoods and local businesses.

The $15 million marketing campaign in the U.S. and 16 other countries will use the phrase "Famous Original New York City" on billboards, ads, Instagram and other social media. A website at nycgo.com/famousoriginal launched Monday with video, photos and stories.

The campaign invites locals and visitors to share why they love the city using the hashtag #TrueYorkCity.

NYC & Company CEO Fred Dixon said the campaign encourages travelers "to go beyond the selfie, to go beyond their top bucket list and explore and engage more deeply with the destination."

New York City hosted 60.5 million visitors in 2016.

Related News

Rugby couple put respect in front and center in Olympics

Aug 10, 2016

Isadora Cerullo has become a celebrity around Rio, more for what happened on the sidelines of the Olympic rugby stadium than for her performances on the pitch

Teenager who scaled Trump Tower had past problems at home

Aug 11, 2016

A Virginia teenager who climbed partway up Trump Tower in New York City had a history of problems at home

Asian shares climb, tracking gains in US stocks, oil prices

Aug 12, 2016

Asian shares rose Friday, tracking the rally in U.S. stocks that was driven by strong gains by energy companies and retailers

Search

Deck Biz is an intelligent platform providing international and regional business news updates. You won’t get these insights elsewhere other than Deck Biz.

Contact us: sales@deckbiz.com